Griff Electric, a Portsmouth, Rhode Island-based electrical contractor, sought to increase traffic to its website. We wrote new website copy that clearly communicates the services offered by the client. We developed a blog that personalized the company through project profiles, tips for homeowners, and authoritative information about electrical wiring.
We increased brand awareness by placing guest posts on the blogs of well-established, relevant brands. As a result, site traffic increased by 28% in the first year of the campaign and 26% in the second.