Campaigns & Services: Social Media Strategy, Blog Strategy
Dr. Thomas Mather, director of the University of Rhode Island’s Center for Vector-Borne Disease and its TickEncounter Resource Center, sought to connect with a broader audience.
Amplify Marketing joined a small team of consultants to develop a strategy and deliver social media content through three channels over a six-month period. As a result:
- Website traffic increased by 234%
- Pinterest visits increased by 624%
- Facebook visits increased by 190%
- Twitter visits increased by 103%
- Placed 9 guest posts on targeted blogs
- Co-produced “Ticknado” spoof video that won Best Viral Video in the 2013 Strategic Video Awards