The University of Rhode Island

Dr. Thomas Mather, director of the University of Rhode Island’s Center for Vector-Borne Disease and its TickEncounter Resource Center, sought to connect with a broader audience. Amplify Marketing joined a small team of consultants to develop a strategy and deliver social media content through three channels over a six-month period. As a result:

  • Website traffic increased by 234%
  • Pinterest visits increased by 624%
  • Facebook visits increased by 190%
  • Twitter visits increased by 103%
  • Placed 9 guest posts on targeted blogs
  • Co-produced “Ticknado” spoof video that won Best Viral Video in the 2013 Strategic Video Awards